After a crash, they call the first firm they trust.
Make it yours.
Personal injury is one of the most competitive categories in Local Services Ads, and every lead costs real money. HotClicks builds PI and truck accident campaigns around one number: what it costs you to sign a case.
- Countless firms taken to #1
- 24/7 LSA monitoring
- Leads answered in under 1 min, guaranteed
Working with personal injury and truck accident firms in all 50 states.
Commercial truck collision, injuries, police report filed
Wed · 9:00 AM with the attorney
Tagged to LSA for cost per signed case
Why LSA fits PI
Built for the way injured people find a lawyer
They search on a phone, then call
LSA puts a one-tap call button at the very top of the page, above the search ads, the map and the organic results.
Verified stands out in a crowded market
PI searchers see a lot of lawyer advertising. The Google Verified badge and your reviews tell them you're vetted before they dial.
You pay per lead, not per click
Personal injury clicks are some of the priciest in search. Paying for calls and messages keeps your spend tied to real conversations.
Case types
Aimed at the cases you want. Away from the ones you don't.
LSA doesn't use keywords, so the targeting lives in your practice areas, case types where Google offers them, service area and intake. We set all four around the cases your firm wants to sign, then track which leads actually become those cases.
The number we manage to
Cost per lead is half the story. Cost per signed case is the whole one.
A cheap lead that never signs is expensive. We tag every LSA lead by outcome and report what each signed case cost, by case type and by county.
Intake
Speed decides who signs the case
An injured person often calls more than one firm, and Google rewards firms that respond quickly. We guarantee every lead gets a response in under one minute, day or night, so the leads you pay for turn into consultations.
- Every lead answered in under 1 minute, guaranteed
- Nights and weekends covered, because crashes don't keep office hours
- Call reviews that sharpen your intake scripts
Own more of page one
LSA, Google Ads and SEO. One team.
Show up in every section of the results page for the same search, with one report that ties it all together.
Local Services Ads
Verified listing, reviews and a call button. Pay per lead.
Google search ads
Keyword campaigns for truck, car and wrongful death searches.
Map pack & organic
Google Business Profile, reviews and SEO that keep paying after the ads.
Personal injury LSA questions
Is LSA worth it for PI when leads are expensive?
It can be, when setup and intake are tight. Because PI leads cost more, a loose setting or a slow answer eats budget fast. We review lead quality every week and judge LSA by cost per signed case, not cost per lead.
Can we target truck accident cases specifically?
LSA doesn't use keywords, so you can't bid on "truck accident" the way you would in Google Ads. We set your practice areas, case types where Google offers them, and service area around the cases you want, then track which leads become truck cases. For keyword-level targeting, we pair LSA with Google search ads.
Where do you work, and who's a good fit?
We work in all 50 states and with more than 50 law firm clients. The best fit is a firm that has the bandwidth to take on more cases and wants to grow. We take on one firm per city.
Be the PI firm they call first.
One injury firm per city. Find out if yours is open.