Be the first firm they see on Google.
Pay only when they call.
- Top of Google, above search ads, maps and organic results
- Google Verified badge on your listing
- Pay per lead, never per click
- Fully managed: setup, verification, reviews and reporting
- 24/7 monitoring and every lead answered in under 1 minute, guaranteed
One law firm per city. No long-term contracts.
How LSA works for lawyers
The very top of Google. Reserved for verified firms.
LSAs are Google's pay-per-lead ads for local professionals. When someone searches for a lawyer nearby, Google shows a short list of verified firms first, with reviews, hours and a one-tap call button.
Earn trust before the first call
Your listing carries the Google Verified badge, earned through bar license, identity and background checks. Searchers see a vetted firm, not just another ad.
Control what you spend
You set the budget. We pace it across the month and shift it toward the practice areas and counties that actually sign cases.
Pay for leads, not clicks
Google charges for valid leads, like calls and messages from potential clients. You never pay for curiosity clicks or visitors who bounce.
Know what every lead is worth
We follow each LSA lead from first call to signed retainer, so you see your cost per signed case, not just your cost per lead.
Why first place matters
There's a huge difference between first, second and third place.
Most people call the first verified firm they see. The firms below it often never get the call. Google decides the final order, so no one can guarantee #1. But we've put countless firms there, and we get there almost every time.
We watch your LSA ads around the clock.
Budgets, rankings, lead flow and account status are monitored 24/7. If an ad pauses or something needs attention, we catch it right away, so there are no hiccups and no missed calls.
Every lead answered in under 1 minute.
Speed signs cases, and Google rewards firms that respond fast. That's why we guarantee every lead gets a response in under a minute.
Full-service LSA management
Google runs the ad. We run everything that makes it win.
LSAs have no keywords and no ad copy. Where you rank and the quality of the leads you get come down to setup, verification, reviews, responsiveness and budget. That's the work we take off your plate.
01 — Setup & verification
We get every attorney Google Verified
Verification is where most firms stall. Every advertised lawyer needs a bar license and identity check, the firm needs background and business checks, and some states and practice areas require proof of insurance. We assemble it, submit it and chase it until your listing goes live.
- Bar license and identity checks for each attorney
- Business registration and background checks
- A verified Google Business Profile with matching name, address and phone
02 — Profile & ranking
We build the profile Google wants to rank
Google decides who shows first using signals like how close you are to the searcher, your Google reviews, how fast you respond, your hours and how complete your profile is. We work every one of them.
- Practice areas and service areas set precisely
- A review program that follows your state bar's rules
- Hours, photos and attorney bios that show you're ready to take the call
03 — Lead quality
We stop junk leads before you pay for them
Google ended manual lead disputes in 2024. It now credits some invalid leads automatically, but it won't credit leads for practice areas or locations you don't serve. That makes setup your best defense. We lock down your settings, rate every lead and feed that back to Google.
- Practice-area and county settings reviewed every month
- Every lead rated so Google's credit system learns what's junk
- Charges and credits reviewed every week
04 — Intake & reporting
Answer faster, sign more, see the real numbers
How quickly you respond affects where you rank, and speed decides who signs the client. We guarantee every lead gets a response in under one minute, then report what matters: leads, consultations, signed cases and what each one cost.
- Every lead answered in under 1 minute, guaranteed
- LSA leads reported next to your Google Ads, SEO and call tracking
- Monthly review of cost per signed case by practice area
New: LSA is moving into Google Ads
Google is folding LSA into Performance Max. We'll handle the move.
From August 2026 into 2027, Google is moving LSA accounts into Google Ads as Performance Max campaigns with pay-per-lead goals. Billing and ad placement stay the same. The controls don't.
What changes
- Weekly budgets become daily averages
- Manual max cost-per-lead bidding goes away
- One target CPA per campaign, not per practice area
- Your lead inbox moves into Google Ads
- Historical LSA reports don't carry over
What stays the same
- You still pay per valid lead, not per click
- Same top spots on Google Search and Maps
- No keywords: targeting by practice area and service area
- Your Google Verified badge transfers
What our clients say
“One of the best decisions in my life: signing with HotClicks. They know how to make the phone ring without breaking the bank. Thank you!!!”
Practice areas
LSA for the cases you want more of
Google offers Local Services Ads for most consumer practice areas. Availability varies by market, so we confirm yours in the free audit.
One agency for page one
More ways HotClicks grows your firm
Google Ads for law firms
Search campaigns that show right under your LSA listing, so you hold two spots on page one.
Law firm SEO
White-hat on-site and off-site SEO to win the organic results below the ads.
Google Business Profile & reviews
The reviews and profile signals that power both your LSA ranking and the map pack.
Call tracking
Dynamic phone numbers that show which ad, page or channel made the phone ring.
Fast law firm websites
Conversion-focused sites on managed hosting with a CDN, built to load fast.
Press distribution
Firm news and verdicts sent to search engines, news outlets and journalists.
Local Services Ads, answered
What do Local Services Ads cost for a law firm?
There are two parts. Your ad budget goes to Google, and you're charged per valid lead. Cost per lead depends on your practice area and market, and personal injury is usually the most competitive. Our management fee is a capped fee per qualified lead, so what you pay us is tied to the leads you actually get. In the free audit, we estimate lead costs for your city.
How long does it take to get Google Verified?
It depends on how many attorneys you advertise and how fast documents come back. Every advertised attorney has to pass, so one missing license or ID can hold up the whole account. We manage the paperwork so it moves as fast as Google allows.
Can we dispute bad leads?
Not manually anymore. Google removed lead disputes in 2024 and now credits some invalid leads, like spam, automatically. It won't credit leads for practice areas or locations you don't serve, so we prevent those in setup and rate every lead so Google's system keeps learning.
Should we run LSA and Google Ads at the same time?
For most firms, yes. LSA listings show at the top of the page and your search ads show beneath them, so running both gives you two chances at the same client. We manage both and report them together.
Do reviews affect our LSA ranking?
Yes. Google weighs your Google review rating and volume, along with responsiveness, hours, proximity and profile quality. We set up a review process that follows your state bar's advertising rules.
What happens when Google moves LSA into Performance Max?
Your campaign moves into Google Ads automatically and still bills per lead, but budgets turn daily, manual bidding ends and old reports don't carry over. We export your history first and set up the new account to keep as much control by practice area as Google allows.
Are we locked into a contract?
No. HotClicks doesn't use long-term contracts. We also take on only one law firm per city, so we're never running your competitor's ads.
Own the top of Google in your city.
We take on one law firm per city. Find out if yours is still open, and what LSA leads would cost there.